The "guaranteed" New years resolution ads...

There are few things in life that you can guarantee will happen.

2009 was good at proving this. People lost jobs, lives, marriages, loved ones and a stable political parties.

However, the end of 2009 brings some guaranteed events that happen every-single-year.

Advertisements.

Advertisements that pin down people's thoughts, vulnerabilities and hope's that everyone feels at the start of a new year.

The Top 5 guaranteed advertisements in the month of January:

1) Quit smoking ads, with special emphasis on the "family", getting all those mums and dads. Cigarette companies have stocked up all those extra sales from people parting every day of December, and they know that once people try those awful gums and lozenges they will be back by March, they just patiently sit there, smoking their cigarettes... (day 4 you know).

2) Crisco Hampers. Although I haven't seen one this year, day time ads on tellie's are generally ubiquitous in January, especially during Days of Our Lives. I even remember the jingle they play, and the old lady on the add that looks like Mrs Clause, because while the men go and earn the money for the presents, the little lady should be preparing Christmas hampers at home the whole year round!

3) Jenny Craig, and all those other 'loose weight' products and services - shakes, gyms, lite'n'easy, diet centre's, fitness centre's etc. Offer's include "No Joining Fees"! Wow, no joining fees, lets get in. Six months later, everyone has reverted to their couch and tacky pants as its cold, and winter, and frankly, mid year festivities don't encourage resolutions, not even when you are paying $80 a month.

4) $1 a day for funeral insurance. Because let's face it, everyone gets older this year, or dies.

5) Donate to a World Vision Cause. Donate blood. Donate to... Well basically any organisation. They are halfway through the financial year, and running low on funds. They rely on peoples resolutions to give more to get them through the next six months!

These five ads encompass most people's new years resolutions. Quit Smoking. Lose Weight. Get finances in Order. Be a better person. Prepare for Christmas better next year.

Good on the advertising world in knowing their public. Now they just have to invent the half year resolution check list, and they could get double the customers!